During our pre-fall schedule this fashion week, Roomeur, as a new style contemporary ready to wear label with a luxe twist, caught our eye. The brainchild of fashion designers and longtime friends Hagit Kassif and Omer Poizner the New York based variety of branded combines tailored garments with numerical embroidery and lively prints. Pre-fall 2013 fashion marks the fashion design duo’s first best collection, and they waiting to Frida Kahlo, whom they declare has a “powerful persona that blends the limitations of gender,” for inspiration.