In a world of quick sound bites, fast everything for that matter, very few catchphrases stick and last the trials of time. When it comes to good taglines, the great thinkers of Madison Avenue advertising agencies do occasionally come up with gems that defy time and still find ways to resonate. From the quirky Mickey Mouse or Oscar Mayer jingles to the brilliant consumer slogans of L’Oréal and Blackglama, when something great hits popular culture, you know it!
Martha Graham, Rudolph Nureyev and Margot Fonteyn, 1976
Marlene Dietrich, 1969
Maria Callas, 1970
Linda Evangelista, 2001
Julie Andrews, 1983
Joan Crawford, 1969
Janet Jackson, 2010
Don’t believe us? Ask a friend about Blackglama. Everyone knows the name and associates it with the finest quality mink available. Why? Because American Legend earned Blackglama’s iconic status through one of the most successful advertising campaigns in history, one that effectively harnessed star power to deliver a clear and focused message about the quality and desirability of their product. Each year consumers waited with great anticipation to learn of the new Blackglama Legend, and the combination of extraordinary star power and breathtakingly beautiful photography year after year never disappointed. In fact, the black and white prints of the ad campaign have become collectibles and the case study of this campaign still remains in many advertising text books.
Sophia Loren, 1982
Shirley McClaine, 1977
Ray Charles, 1990
Raquel Welch, 1975
Myrna Loy, 1980
Maggie Smith, 1980
One thing that throws people off is why the G-L-A-M-A in Blackglama, and not GLAMOUR? As it turns out, the GLMA stands for Great Lakes Mink Association. Oops, who knew? Well, these ranchers were wise, in the late 1960s, to approach Jane Trahey (a well respected copywriter) to help them package their message. The late 60s were a minefield of social changes and traditional ‘luxury-dressing’ was tested by the Youthquake!
Brigitte Bardot, 1970
Cher, 1986
Catherine Deneuve, 1988
Faye Dunaway, 1978
